Depending on how long you?ve had an internet based business, or not, you?d know and understand the increasing cost in Pay-Per-Click ads. A few years back, any business starting up can get in the game by creating a website and throwing up ads, within a few hours you were live and had access to the world via search. Are those days over? Many believe so ? In terms of actually scaling and competing against the big boys.
CAN YOU STILL COMPETE IN PAID SEARCH?
The simple answer is yes. Although paid search has become way more competitive in the past 2-3 years due to the nature of the ever-expanding web and competitors, paid search (PPC,) has become more expensive making it harder for new players to compete.
ARE ALL COST-PER-CLICK UP?
The simple answer to this is NO. Not every single advertiser has seen rates go up. For the most part, yes, but in certain niches, CPC prices are still very affordable allowing new players to compete well in the market and start a business just from driving traffic from paid search.
WHAT ARE THE AVERAGE PAY-PER-CLICK COST?\
WHAT ARE THE ALTERNATIVES TO PAY-PER-CLICK?
If PPC is too costly for you, it?s time to put social media and SEO into high gear. First, it?s very important to understand these online marketing strategies take time to really start taking effect and working for you. You need just that, a REAL STRATEGY to succeed in social media and search engine optimization.
The reality is that with SEO, it?s almost more competitive than PPC because most businesses while not advertising through PPC programs, do have a website and organically and naturally, are your competitors within organic search.
IN CONCLUSION?
It?s very important that you understand how the competitive nature of paid search is changing. Don?t throw in the towel because of high prices only. There are plenty of ways to optimize paid search to lower your conversion rates which we will talk about in future blog post!
Posted in
Source: http://www.fortune3.com/blog/2012/10/ppc-ads-expensive-ecommerce/
jetblue pilot solicitor general neighborhood watch dennis rodman dodgers sale tami roman jetblue captain
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.